As Seen in Vogue
JAMU’s Javanese Lulur ritual has graced the pages of Vogue, and we’re revisiting that moment from our archives to celebrate this royal Indonesian wellness ritual.
Rooted in Javanese bridal care, Lulur was traditionally practiced for 40 days leading up to a wedding, creating time to nurture the body through exfoliation, bathing, massage, will offering wisdom and advice to the bride to be. That heritage continues to inspire JAMU’s approach to body care, with rituals that give each step its own purpose and pleasure.
Our Jasmine Frangipani + Javanese Lulur Set brings elements of that experience home, pairing a turmeric scrub with a nourishing floral oil. Explore the original feature for a glimpse into the ritual’s place in JAMU’s story.
