Wellness industry pioneer and JAMU brand founder, Kim Collier, is announcing her next chapter. The JAMU brand has scheduled its closure for the end of 2024, but Collier will be continuing her soul’s passion by focusing on preserving herbal traditions, advocating for plant medicine, and leaning into hemp through her work at Collier Concepts to promote healing of both people and the planet.
This new plant and planet-based wellness consultancy, Collier Concepts, will be a continuation of many of the licensed massage therapist’s most-loved specialities. Offerings will include co-creating and collaborating on spa experiences, advising on new product development, and educating the masses on topicals, hemp in the built environment, and 50,000 other uses of this ancient botanical.
While JAMU products will be sunsetting on December 15, 2024, this isn’t goodbye right away. You can still order hand-crafted favorites including the organic body, massage and hair oils, herbal body scrubs, or a Balinese sarong via www.jamuspa.com.
Collier’s collaboration with Blackfeet Tribal Herbalists for Native Warrior products will remain ongoing. Both Natural Warrior Herbal Linament and Muscle & Pain Relief Oil will be available through Collier Concepts after December 15th. “I’m forever grateful to the amazing people and places that have been a part of JAMU’s success, from manufacturing to marketing to opening world class spas together. I will forever have gratitude to our wonderful clients that have become dear friends throughout our 31 years of JAMU-ing,” says Collier.
The decision to close JAMU came after recognizing the competitive and saturated space she was existing in, which has conflicted with Kim’s core desire to collaborate rather than compete.
“Reflecting on all of this is a letting go love letter to myself as I realize that I may have been holding onto the old story for too long. Long enough to know that it’s okay to change, it’s empowering to let go, grow and evolve, together. The time is now to make changes that contribute to a bright future for the planet for its people – it all feels right,” Collier explains.
As a modern elder of massage therapy, her international hospitality career began with Four Seasons Resorts in Indonesia at Bali at Jimbaran Bay and Bali at Sayan, in 1990’s. Since relocating to Montana, Kim and her husband Cary have continued their beloved work designing wellness and hospitality experiences. In 2000, JAMU Asian Spa Rituals, Inc. was established in Big Sky Country with the mindset of “Bali inspired, Montana made,” providing body care products and accredited education programs for spas and massage therapists. Kim continues to practice the healing art of massage therapy, receiving clients and curating retail at VIBE Wellness Lounge in Whitefish, Montana.
Over the years, Collier has received numerous awards and recognitions, including the 2004 Modern Bride Magazine Top 25 Trendsetter Award recognizing her work to preserve the Javanese Lulur Ritual and bringing this ceremonial wedding ritual to the US. She’s also been a Women In Wellness Finalist twice for Best Spa Consultant and Best Educator & Trainer in 2018 and 2020. Additionally, JAMU received a nomination for Best Local Product in the 2024 Best of Whitefish Montana Awards.
Alongside business partner and husband Cary Collier, Kim will be transitioning to her new venture digitally at www.collierconcepts.com. As an ode to Bali, she will be launching digital education to honor and preserve traditional healing massage modalities with the third and final installation of documented Balinese Massage techniques.
“Bali will always be a part of my heart and healing ways. As I turn the page of an amazing chapter, this Indonesian blessing says it best... Terimakasih “I have received your love and return my love to you,” Collier concludes.
